Author: Larry Yap

Positioning for posteriority

Post author By Larry Yap
Post date March 10, 2021
Categories In positioning, sustainability
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I came across a job advert the other day. The hirer, a chief product officer, took what I thought was an interesting approach to screening candidates and I went along for the ride. One of the questions he posed in the ad was this: “How would you position toilet paper made from recycled materials?” It […]

Lessons from 2020

Ray Dalio says that pain + reflection = progress. 2020 has felt like I’ve gone through a growth spurt. This is my documentation of some of the top lessons for the year. Your body is not separate from your mind (and heart). In the words of an esteemed coach, we tend to think of our […]

When doing the right thing is the wrong thing

Post author By Larry Yap
Post date July 21, 2020
Categories In strategy
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I never imagined my first post on this site would be related to politics. When LHL announced Pritam Singh as the leader of the opposition, my first thought was, – why bother announcing it? As part of my voter research, I’d stumbled upon the term earlier in Wikipedia, with LKY as the first-ever leader of […]